Our Story
From the Lounge Room to the Warehouse
The Embroidery Warehouse journey is a classic story of local growth. It began in 2009 in the family lounge room of previous owners, Justin and Jenny Long. Operating as "Stitchit Designs" with a single semi-commercial machine, their commitment to quality quickly turned a small venture into a thriving local business.
Humble Beginnings
Founded as "Stitchit Designs" from the family lounge room with a single semi-commercial machine.
The Move to Kalamunda
After outgrowing the home office and adding several industrial machines, the business moved into its first commercial premises and officially rebranded as Embroidery House.
Expanding Capacity
Continued growth saw the business relocate to a much larger 110m² facility in the Kalamunda industrial area. This allowed for the installation of high-volume embroidery machines, vinyl printers, and sublimation equipment. Having moved from a 'house' to a 'warehouse' they rebranded as Embroidery Warehouse.
Scaling Up in Walliston
To meet rapidly increasing demand, the business relocated to a significantly larger 180m² facility in the Walliston Industrial Area. This expansion provided the space needed for high-volume embroidery machines, wide-format vinyl printers, and specialised sublimation equipment.
End of an Era
Following 16 years of dedicated service by Justin and Jenny, the business entered an exciting new era under new ownership.
A New Chapter
We’re excited to introduce Megan Morris, the new owner of Embroidery Warehouse in Walliston. A proud local hillian, Megan is bringing fresh energy to this long-standing Hills business while continuing the quality and service the community knows and trusts.
Our Vision for the Future
As the new owner, Megan is proud to build upon this incredible 16-year legacy. Our vision is to combine that original "lounge room" attention to detail with the latest industry innovations. She is committed to providing the same reliable service the Kalamunda community expects, while expanding our range and investing in new technology to ensure your brand always looks its absolute best.